If you are looking forward to making business you have to think first of a marketing plan. It represents the fundamental of your high profit and it needs serious work and documentation. You start with a draft and you go on with small adjustments while you get better informed. There are a few steps one must follow in order to create a marketing plan.


Start thinking about the utility of your product and try to find out which is the best part of it. You have to put it into value and in case there are some things that are missing, try to fill the gaps and replace them. The next step is to find a strategy. It means a certain budget, certain contacts and customers. Be generous with the time spent in building the strategy and do not hurry up, because every mistake may cost you a lot!

Once you obtained the strategy, your interest must be raised by reports related to sales and targets, competitors and every detail that could bring you the clues for a smart strategy. Have a discussion with your co-workers and ask for advice from the adequate professionals. Brainstorming is an efficient method of creativity and can lead you to unexpected but successful ideas for your marketing plan.

You must also plan a financial budget with explanations for the money spent and every money needed to invest in customers and increased percentage of sales.  Try to use for the beginning everything you can add from your house and from your own. The expenses will be very high to put into practice the marketing plan, so you do not need to pay more than it is necessary. The web-site of your company can be one of your contributions and you could as well be in charge of personally sending the e-mails to your customers. I suggest you to make some graphs and everything like charts in order to identify the important points of the marketing plan.

You need to set goals and timelines, referring to: customers, orders, costs and profit . Think for small periods of time, but try to fix goals for longer ones as well, depending on your necessities. The process must be evaluated from time to time, so fix some days for it.

The marketing plan is almost ready and you only have to create the executive overview. This is like a resume of the financial plan that you have to write with bullet points and short sentences, in one page. Good luck!

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